There are 1 billion people using Instagram every month, and the number has grown in recent years. The number might rise beyond the 1.2 billion by the end of2019. Instagram massive market means that it is an ideal place for any market to work their magic. Instagram have provided the marketers a chance to grow their brands with the use of targeted marketing. To effectively market using Instagram, you will more than just using a few paid ads now and then, and you can only enjoy success when you have a comprehensive strategy. Here are some tips to help you expand your reach and grow your brand using Instagram.
Before you start marketing on Instagram, there is a need to define your target audience. Determining your target market is important, especially in the case of internet marketing, including social media and Amazon. Learn more here. Most Instagram users and millennials, and this means that you are set up for success when your current audience fits this age range. However, even when one is targeting other age ranges, it is possible to reach out to potential customers, but this needs one to leverage their efforts with other platforms such as Facebook and Twitter. One can utilize Instagram insights to learn more about the target audience and the response to your content.
Determining your target audience is one thing, but figuring what they are saying about your industry or brand is another. You will not only need to find out what the potential customers feel about your brand, but it is also vital to learn hashtags that they commonly use, and content that is popular in your niche. However, avoid being too salesy, considering that this can be an immediate turnoff especially when one is using paid Instagram ads. You will need to hear what your customers are saying and even chat with them.
It is also crucial that one determines the right time to post their content. Most Instagram users are online between 7 and 9 PM. The best time to post your content is during the off hours such as lunch breaks, between noon and 3.00 PM and evenings between 5 and 8 PM. One can also expect more post engagements when they post in the middle of the week.
Hashtags are the heart of Instagram, considering that this is what helps users to find each other. You will need to utilize the right hashtags to ensure that your content is visible. One will also need to define the niche hashtags that work for their industry by carrying out research on their own Instagram or with the use of a tool like Postplanner.